The Business Clinic Organisation - For Healthier Profits
Independent and thought-provoking, The Business Clinic delivers the strategy, skills and support you need to develop and grow your business
So You Want to Try Video?
As a CIC we are always out and about doing research for our practitioners and you the local business community to see what business hints and tips we can share with you!
We recently went on a great workshop from the one and only Sales Geek that explored how the subject of getting started with video. Here are a few hints and tips we took away from the session to share with you...
• No gear required to start, just your smartphone and if you have a tripod or a stand to keep it steady • No script required – but there are auto prompt apps available such as... • Say what you know • Prepared for your fist video to not be very good. And that is totally fine. • The first one you record should be for your eyes only and be on a subject you know really well and in detail – sports or family/hobbies • Fight your urge to write a script and just tell a story • Title your video something engaging... i.e. “what are everyone’s thoughts on XXX” and use a relevant hashtag • Don’t overthink length of time if it is relevant to keep going • If you are just filming about a tip don’t build suspense or waste time, get right to it • Landscape filming is more professional • Have a call to action at the end • If you want to use editing software there isn’t a specific one that’s best – use what you know and are comfortable with • If you decide you want to carry on plan out your next 5 or so. Plan the topics are you going to release them weekly? Think it through and get a plan of the content together • Reach out to your trusted network to comment/like and share to get the ball rolling • For subtitles us rev.com
Needless to say, we are not the experts. These are just a taster that might give you the confidence to consider video or maybe just some answers to your questions to make you take that next step.
On Tuesday 9th July, a group of business owners sat down to discuss the mysterious art of SEO - all keen and eager to find out how we could master such a cryptic puzzle. Luckily we had Cate McNeal to unveil it all for us and like with most magic tricks, it seems easy when you get to peek behind the stage.
3. Michelle has brought a smile to my face with a recipe for chocolate lovers everywhere! Where would any of us be without a good brownie in our lives!
Mental Health - Let's talk about it!
Throughout May we have been focused on your self-care with the hashtag #SelfCareIsntSelfish. We have had some great conversations with our practitioners this month during 'Peerworking' about mental health tips to help you through your most testing times... not just through isolating, social distancing and all things pandemic related.
By Helen Livesey, The Business Clinic Organisation CIC
A BCO Practitioner for more than two years, Karen Myres and her team at local home and social care franchise, Right at Home Preston, have been working hard to deliver their quality care throughout the coronavirus crisis.
From advice given at a previous surgery Nicola has created a presentation to deliver at a company conference in front of 1200 people sharing her experience and knowledge about networking.
The discussion point she brought forward was a research exercise to get some information from people who haven’t necessarily done a lot of networking in order to build her presentation to suit her audience. She found this exercise very useful and was able to build a personable presentation using only cue cards and her own engagement.
Last week was National Storytelling Week and we asked people to write into us sharing their story and let us put the spotlight on their business to give you, the readers, a chance to understand that person better, get to know them in a different way and realise why they do what they do. Because lets face it we are all human and stories make us much easier to relate to and refer.
So first up to share was Consulting Practitioner Nicola Taylor..