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The Business Clinic Organisation - For Healthier Profits

Independent and thought-provoking, The Business Clinic delivers the
strategy, skills and support you need to develop and grow your business

Who Do You Think You Are?

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This was the title of The Business Clinic’s open event in September hosted by Ged Henderson of Henderson News & Media.

Henderson News & Media is a leading, independent, multi-media consultancy. Ged is a multi-award winning former regional newspaper editor and national newspaper journalist with a wealth of experience both in print and online.

During his career he has covered major news events, including the Hillsborough disaster and the Lockerbie air crash and has travelled extensively, filing stories from the Falkland Islands, East Africa and Asia.

Surprisingly Ged opened proceedings by focussing on the “why” as opposed to the “who”!

It is often said that people buy people so it makes sense to have a good understanding of why you do what you do and why your customers should buy from you.

Buying is after all based on emotion, we have all heard of the concept of retail therapy! Most of us will not buy from someone that we just don’t like or don’t have anything in common with.

Relational communication as opposed to transactional engenders loyalty and repeat business and is just a much more pleasant experience all round.

Knowing your own “why” helps you to connect with your customer and understand THEIR “why”.

When you have clarity as to your why you can then begin to focus on making your service or product all about your customer; what’s in it for them, how do you solve their problem or challenge, save them time, save them money....?

Once you make it about them you are not so much selling as offering solutions.

22046441 10156250663257565 7299985878692433391 nKnowing what’s in it for them also makes the “so what” factor much easier to deal with. There are others out there who do what you do, sell what you do so why YOU?

Having an appreciation of the ‘who’ and the ’why’ that lies at your core is the essence of who you are and is what gives you your true USP. You are after all your own brand and while your message may not be quite as memorable as the famous chocolate bar that helps you to work, rest and play you can be authentic and do exactly as it says on “your” tin.

So “just do it” because “every little helps” when it comes to truly understanding what you and your business stand for, and how that message is communicated to your target audience. You never know your customers may just start to think that you are “possibly the best ****in the world”!

For further information on any of our upcoming events or bespoke services please contact us on 01772 367 367 or This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

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Conquering the GDPR by Stephen Gibson

By Stephen Gibson

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It seems no matter where you turn at present all you seem to hear is the impact that the GDPR (General Data Protection Regulation) will have on all businesses.

With this in mind the BCO decided to host a Clinic covering this highly topical area to help firms prepare for the regulations that come in to effect on the 25th May 2018.

Suzanne Gibson, Managing Director of the FCA compliance specialists Ecompli presented on the evening alongside Daniel Milnes, Head of Commercial from Forbes Solicitors.

The key theme / title of the night was ‘Giving you the confidence to conquer GDPR’ and following the comments made by the attendees it certainly did just that.

Suzanne started the event by introducing what the GDPR is and how it will affect her customers in the Financial Services sector, Daniel then followed this by going into real thought provoking detail on what areas all businesses will have to cover from the initial ‘Data Mapping’ through to the consequences of breaching the rules post May 18.

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Like most changes to regulation there always exists a lot of scaremongering from media outlets concentrating on what will happen when firms get it wrong, but the way Daniel and Suzanne delivered on the evening, left many attendees with the confidence that they are already doing a lot of what is required, its just now left for them to evidence how they are prepared for the changes.

A key pointer to add is that the ICO (Information Commissioner’s Office) have still not finalised the rules, and we are of course still around six months from the date the changes come into effect, so we all have time to get prepared, however we need to be conscious that making a start sooner will make things easier for when the deadline approaches.

Such was the popularity of the GDPR topic, the event was fully booked up, but don’t worry if you couldn’t make it as the BCO are now taking bookings for a follow up GDPR clinic which is taking place on Tuesday 30th January 2018 (6.00-8.00pm). Again Suzanne and Daniel will be presenting on this area and will provide any ICO updates that are worth reporting. Daniel will again take a seat in his Mastermind chair so be sure to come armed with as many questions as you can!

 

To book onto this event click here

For further information on any of our upcoming events or bespoke services please contact us on 01772 367 367 or This email address is being protected from spambots. You need JavaScript enabled to view it.

 

 

3,2,1... Lift Off

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Here at The Business Clinic we know that most good businesses start with the germ of an idea and a desire to contribute something to the local business community.

We were no different when, back in June 2013, we started out with the intention of providing independent and practical support to entrepreneurs, both new and established, with the aim of delivering healthier profit.

Our philosophy then, as now, is that collaboration rather than competition with other support organisations would be our chosen path. After all, our aim is to support business owners by providing them with independent, thought provoking strategies, skills and support which we cannot do alone.
So, it was then we came to the conclusion that we needed a new website. We of course knew whom to turn to.

Read more: 3,2,1.... Lift Off!

Routes to Funding

So many entrepreneurs find that the lack of access to finance can be a real2322531 bank funding cash money 300x300 barrier when looking to start up or expand a business, The Business Clinic have the ability to access Government backed start up loan facilities and in the last eight months alone have supported more than a dozen business owners to realise their dreams.

Read more: Routes to Funding

Busting through the Jargon of Business Banking

By Helen Livesey

The Business Clinic opened its doors in April once again for their regular monthly clinic. Local “celebrity” Kirsty Cockcroft hosted the event for an audience of more than twenty local business owners.

One such surprising tip was that visiting comparison quote websites can damage your credit rating ....who knew!
It helps to have four or more credit accounts as this demonstrates your ability to manage finance.

Read more: Busting through...

Bhavick Chauhan - Pinnacle Business Management Solutions

By Carmen Parkinson

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This month The Business Clinic would like to welcome its newest Business Practitioner, Bhavick Chauhan of Pinnacle Business Management Solutions Ltd.
 
Bhavick helps his SME clients to be as efficient, competitive and profitable as possible by working smarter via the organisation of electronic documents and email. Knowing the risks that a business owner faces enables them to prepare and avoid them.

Read more: Bhavick Chauhan

What Does Your Brand Say About You?

By Carmen Parkinsonlogo two bw

The Business Clinic were pleased to welcome Social Media expert and trainer Dan Knowles of Mega Social as the host of their June open business clinic.

Just five years ago Dan was working in a job where new business development meant cold calling. Now less than 3% of his initial meetings come from a cold call.

He works with people to help them make the transition from traditional methods of business development and career enhancement to understanding the value of social selling, personal branding and content marketing.

Read more: What Does Your...

Meet Laura - Sales and Communications Coordinator

Laura

By Carmen Parkinson

As part of The Business Clinics continued expansion and success in the support of healthy profits for our clients we are pleased to welcome Laura Evans as the newest addition to our team.

Laura is joining the team as sales and communications coordinator which is particularly apt as she has a BTEC diploma in customer service and the two words people use to describe Laura are “loving” and “caring”. We already know that she has an excellent telephone manner and great communication skills so our clients are going to be in good hands.

Read more: Meet Laura...

Have a Very Merry Christmas from Ladykings

By Adele King of Ladykings Locksmiths

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At Ladykings Locksmiths we don’t see why we have to wait until Christmas to give a gift!

That is why we are offering a FREE no obligation security review to the whole for December and January. All you need to do is contact Adele on 07427 296 890.

Now while that may not sound like something you would wish to receive consider the following Christmas tale:

Read more: Have a Very Merry...

The Chocolate Works

By Carmen Parkinson

23915618 216310505577000 5628685146617171526 n“Most people love chocolate, but currently in the UK there are very few places where you can truly interact with it. That’s not to say they don’t exist, Cadbury World in Birmingham is probably the best known ‘Wonka’ experience, and then there are numerous small artisan chocolatiers who offer classes and courses, and one or two smaller manufacturers who promote activities at their factory sites. What I think is missing is a good quality high street chocolate café’ that brings chocolate to life for people in a fun stylish environment.“

So says Ribble Valley based entrepreneur Guy Middleton whose Chocolate Works launched in Clitheroe at the end of November.

When Guy was first referred in to The Business Clinic for support with getting his business dream to go from an idea to reality in the space of a few short months we just knew that we were going to enjoy the process, who doesn’t like chocolate!

At the heart of The Chocolate Works is the open kitchen (the Works) literally in the centre of the space. This is where all the store’s chocolate products are made fresh daily. Guy also offers a provenance for his chocolate in that it is produced in a fair and sustainable way by collaboration with independent growers and processors.

Read more: The Chocolate Works

Sirka Moore – BDC-Business Development Consultingsirka

This month The Business Clinic would like to welcome its newest Business Practitioner, Sirka Moore of BDC-Business Development Consulting.

Sirka helps her SME clients to develop their businesses into new markets, both national and international, through market studies, initial first contacts with prospective new clients as well as the initial step of business development. She differs in her approach in that she has an in depth understanding and knowledge not only of the language but also the cultural differences in German, French and Spanish.

Read more: Sirka Moore


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  • Please accept this with my sincere thanks for all the support and understanding you all have shown me since I joined The Business Clinic. I get such a large... View More..
    Adele King - Owner, Ladyking Locksmiths.

    Please accept this with my sincere thanks for all the support and understanding you all have shown me since I joined The Business Clinic. I get such a large amount of support from within BNI and I wouldn’t be without it, however what the Clinic has brought to me in just a few weeks has shocked me!!!

    Yes you have brought me laughter, headaches, additional work and tears but most of all you have brought me vision to which I can now see where I am taking Ladykings. I know with your peer to peer support you will give me all the tools I will need including a kick when I need it to get me through the tough times. I would have no hesitation in recommending any of my contacts to attend The Business Clinic and gain the support, guidance, knowledge and also the opportunity to help others through testing times. I would also like to thank you sincerely as not only from within my business but as a friend for the support you give me unconditionally.
  • My business R.P. Safety Services has recently received mentoring from Helen and David of the Business Clinic Organisation. The mentoring was tailored to fit my... View More..
    Robin Dobson - MD, R.P. Safety Services (N.W.) Ltd.

    My business R.P. Safety Services has recently received mentoring from Helen and David of the Business Clinic Organisation. The mentoring was tailored to fit my business needs and has helped me to make significant beneficial changes to my aims for business growth and development and the way that I will achieve and retain those aims. The business sense and experience that Helen and David have ensured that the mentoring was right for me and instead of being a repeat of tired clichés and “facts” was a mixture of needs analysis and sensible, practical solutions. Although the mentoring was exclusive to me it was typical of the help and guidance that is given during Business Clinic Organisation surgeries and clinics. I recommend that any business large or small that wants a more sustainable business talks to Helen and David and finds out if the benefits of the Business Clinic Organisation could be available to them.
  • David Nelson has provided our organisation with consultancy and business facilitation and has assisted in the growth and development of our business in the... View More..
    Andrew Walmsley - Operations Director, Concept Building Solutions.

    David Nelson has provided our organisation with consultancy and business facilitation and has assisted in the growth and development of our business in the numerous different ways. As a successful franchisor in operation for 15 years we greatly appreciate the importance of having high calibre successful franchisees within the Concept Building Solutions network.

    We have now worked with David Nelson and his team for over four years during which time the services of franchise recruitment, training, business development and franchisee development have been provided professionally and above our expectations.

    David and his team have managed our franchise recruitment and business development on an outsourced basis and have developed on average 20 new franchisees per year always delivering in excess of our targets.

    The franchisees David has recruited and brought into our network have been first-class and long-standing and he has also had a direct involvement in the training and their ongoing development and support.

    We would highly recommend any franchisor or business looking to strengthen or grow their organisation or network to utilise David and his team's expertise and skills.
  • I would like to thank you for the help and support that the Business Clinic has provided for me over the last 18 months. Being your own boss is an exciting,... View More..
    Alison Wilson - Financial Consultant, Mac Financial

    I would like to thank you for the help and support that the Business Clinic has provided for me over the last 18 months. Being your own boss is an exciting, but sometimes daunting and scary place to be. The Business Clinic, provides a friendly and professional forum to discuss, in confidence, with people from different professions, issues and challenges that you may have within your own business. Having the opportunity to interact, and get advice from people who are specialists in a variety of professions including, marketing, networking, legal, and social media, can be invaluable in helping you get to the solution or see a clearer way to approach and resolve your challenges and concerns. The monthly surgeries that are also available to members, help develop personal skills, knowledge and focus, for being a successful business owner. Although my business has changed direction since I joined the Business Clinic I recently had the opportunity to raise a challenge and benefitted greatly from the discussions and solutions that were offered. It made me refocus on why I joined in the first place. I was also incredibly touched by the efforts that members were prepared to go to, to help me out and make me not only resolve my challenge but make it a success. I would highly recommend the Business Clinic to other Business owners and people in my networks that may be considering starting their own business and wish you every success for the future.
  • I just wanted to send you quick email to say how I just loved the business clinic session this morning. I got way more than I expected and everyone was just... View More..
    Clarissa Jordan

    I just wanted to send you quick email to say how I just loved the business clinic session this morning. I got way more than I expected and everyone was just great, very welcoming with excellent advice, I will definitely be putting the advice given today to use. It just goes to show how much being around like-minded professionals can really help move you forward and to be honest; it's a great start to the day. I'll be back next month as I currently have to take time off work to attend but when I get the business is up and running I'll definitely be a fortnightly presence.

01772 367 367

info@thebusinessclinic.org

Address

23 Salient Road
1 Lockside Office Park
London, United Kingdom
Lockside Road, Preston, Lancashire
PO-LDN 123
PR2 2YS

Hours

Monday - Thursday
Monday - Thursday
09:00 - 17:00 (GMT 0)
08.30am - 5.00pm
Friday
Friday
08:30 - 16:00
08.30am - 4.00pm